Bringing stories to life.

I have worked in the PR/Communications & Marketing field for approximately 7 years. This profession has given me a lot of realizations and inspiration about what and how I make positive contributions to organizations & the society. 

My working experience consists of content creation (featured articles, press releases, blog posts, internal communications, public key-note speeches....), cultivating media & government officials' relationships, monitoring & manage corporate reputation & potential crises, and coordinating integrated marketing campaigns. 

Professionally, I described myself as a young and inspired storyteller, an understanding and loyal team player, and a responsible project coordinator.  

Please find some of my previous works & achievements as below. 

Below are some of the highlighted articles that I was in charge of the content development coordination (including conducting necessary interviews with internal & external stakeholders; supporting and reviewing with necessary in-house communication material & guidelines,...)

One of my highlight responsibilities is coordinating and facilitating interviews between corporate leaders and media, bringing out their industry insights, perspectives, and personal style — helping the company share its voice and highlight its leading role in the industry.

Besides writing, I also have hands-on experiences in building and maintaining relationships with the local journalists and editors from national newspaper agencies.

For public events, my key responsibilities range from event exploration & evaluation in accordance with the company's strategy and communication objectives; developing keynote speeches for representatives to participate in suitable topics and sessions; amplifying our participation and presentation on various internal and external channels...

Below are some articles that I coordinated in developing to amplify Lazada Vietnam's participation in top-tier local events on digital transformation, technology, and logistics: 

For my responsibility to build corporate reputation, I was in charge of recognizing and evaluating potential awards for the company/brand, as well as coordinating with respective internal & external stakeholders to proceed the nomination/award submission stage. 

In order to response to local latest affairs through corporate's points of view, below are byline articles that feature industry analysis & the corresponding corporate's offering/point of view

I was also responsible for contributing to internal communication projects. Below are some of my dedicated works on LazBeat, a go-to hub built by Lazada Group, providing inspiring stories happen within the eCommerce ecosystem: 

At Lazada Vietnam, I got the chance to work on multiple team projects in driving the whole platform's creditability and reputation. Below are some of the inspiring projects that I got involved in for PR-related scopes in accordance to my ability and position's responsibility. These participations has kept me learn, unlearn and renew myself everyday during my journey here. 

Under the role of building brand image for Mr. Brown Coffee Vietnam, I had the experience of coordinating with the production house and respective teams in the making of its Advertising video clip:

In 04/2023, I was honored at the FY23's CMO Awards by Lazada Vietnam under the "Prevailed Persistence" category. This is an internal award given out to recognize the most outstanding employees with distinctive professional contributions within Lazada Vietnam's Marketing team.